diff --git a/Bloxstrap/App.xaml.cs b/Bloxstrap/App.xaml.cs
index 81cecce..b675e85 100644
--- a/Bloxstrap/App.xaml.cs
+++ b/Bloxstrap/App.xaml.cs
@@ -1,4 +1,5 @@
-using System.Reflection;
+using System.Diagnostics.CodeAnalysis;
+using System.Reflection;
 using System.Security.Cryptography;
 using System.Windows;
 using System.Windows.Shell;
@@ -232,6 +233,37 @@ namespace Bloxstrap
             }
         }
 
+        /// <summary>
+        /// This should only ever return true if we're launched from the Roblox installer path, created by the private channel launch
+        /// </summary>
+        private static bool IsRobloxInstallerPath(string path, [NotNullWhen(true)] out string? truePath)
+        {
+            truePath = null;
+
+            DirectoryInfo info = new DirectoryInfo(path);
+            if (info.Name != "RobloxPlayerInstaller.exe" && info.Name != "RobloxStudioInstaller.exe")
+                return false;
+
+            DirectoryInfo? versionDir = info.Parent;
+            if (versionDir == null || !versionDir.Name.StartsWith("version-", StringComparison.Ordinal))
+                return false;
+
+            DirectoryInfo? versionsDir = versionDir.Parent;
+            if (versionsDir == null || versionsDir.Name != "Versions")
+                return false;
+
+            DirectoryInfo? bloxstrapDir = versionsDir.Parent;
+            if (bloxstrapDir == null)
+                return false;
+
+            string bloxstrapPath = Path.Combine(bloxstrapDir.FullName, "Bloxstrap.exe");
+            if (!File.Exists(bloxstrapPath))
+                return false;
+
+            truePath = bloxstrapPath;
+            return true;
+        }
+
         protected override void OnStartup(StartupEventArgs e)
         {
             const string LOG_IDENT = "App::OnStartup";
@@ -277,6 +309,13 @@ namespace Bloxstrap
             HttpClient.Timeout = TimeSpan.FromSeconds(30);
             HttpClient.DefaultRequestHeaders.Add("User-Agent", userAgent);
 
+            // make sure we're in the correct place
+            if (IsRobloxInstallerPath(Paths.Process, out string? truePath))
+            {
+                Process.Start(truePath, e.Args);
+                return;
+            }
+
             LaunchSettings = new LaunchSettings(e.Args);
 
             // installation check begins here
diff --git a/Bloxstrap/AppData/IAppData.cs b/Bloxstrap/AppData/IAppData.cs
index b19aa95..abba7ea 100644
--- a/Bloxstrap/AppData/IAppData.cs
+++ b/Bloxstrap/AppData/IAppData.cs
@@ -14,6 +14,8 @@
 
         string ExecutablePath { get; }
 
+        string RobloxInstallerExecutableName { get; }
+
         AppState State { get; }
 
         IReadOnlyDictionary<string, string> PackageDirectoryMap { get; set; }
diff --git a/Bloxstrap/AppData/RobloxPlayerData.cs b/Bloxstrap/AppData/RobloxPlayerData.cs
index bba6cc8..1f854eb 100644
--- a/Bloxstrap/AppData/RobloxPlayerData.cs
+++ b/Bloxstrap/AppData/RobloxPlayerData.cs
@@ -18,6 +18,8 @@ namespace Bloxstrap.AppData
 
         public override AppState State => App.RobloxState.Prop.Player;
 
+        public string RobloxInstallerExecutableName => "RobloxPlayerInstaller.exe";
+
         public override IReadOnlyDictionary<string, string> PackageDirectoryMap { get; set; } = new Dictionary<string, string>()
         {
             { "RobloxApp.zip", @"" }
diff --git a/Bloxstrap/AppData/RobloxStudioData.cs b/Bloxstrap/AppData/RobloxStudioData.cs
index 18c8e36..a490173 100644
--- a/Bloxstrap/AppData/RobloxStudioData.cs
+++ b/Bloxstrap/AppData/RobloxStudioData.cs
@@ -12,6 +12,8 @@
 
         public override AppState State => App.RobloxState.Prop.Studio;
 
+        public string RobloxInstallerExecutableName => "RobloxStudioInstaller.exe";
+
         public override IReadOnlyDictionary<string, string> PackageDirectoryMap { get; set; } = new Dictionary<string, string>()
         {
             { "RobloxStudio.zip",                @"" },
diff --git a/Bloxstrap/Bootstrapper.cs b/Bloxstrap/Bootstrapper.cs
index 1531fbe..b30df07 100644
--- a/Bloxstrap/Bootstrapper.cs
+++ b/Bloxstrap/Bootstrapper.cs
@@ -167,6 +167,42 @@ namespace Bloxstrap
             if (_mustUpgrade)
                 App.Terminate(ErrorCode.ERROR_CANCELLED);
         }
+
+        private void HandlePrivateChannelLaunch()
+        {
+            const string LOG_IDENT = "Bootstrapper::HandlePrivateChannelLaunch";
+
+            string path = Path.Combine(_latestVersionDirectory, AppData.RobloxInstallerExecutableName);
+            if (Deployment.PrivateChannel)
+            {
+                if (File.Exists(path))
+                {
+                    string versionCopyHash = MD5Hash.FromFile(path);
+                    string processHash = MD5Hash.FromFile(Paths.Process);
+
+                    if (versionCopyHash != processHash)
+                    {
+                        App.Logger.WriteLine(LOG_IDENT, $"Installer in version directory is not the same as the current process ({versionCopyHash} =/= {processHash})");
+                        App.Logger.WriteLine(LOG_IDENT, "Copying...");
+                        File.Copy(Paths.Process, path, true);
+                    }
+                }
+                else
+                {
+                    App.Logger.WriteLine(LOG_IDENT, $"Copying Bloxstrap into the installation folder as {AppData.RobloxInstallerExecutableName}");
+                    App.Logger.WriteLine(LOG_IDENT, "There is a spy among us...");
+                    File.Copy(Paths.Process, path);
+                }
+            }
+            else
+            {
+                if (File.Exists(path))
+                {
+                    App.Logger.WriteLine(LOG_IDENT, $"Deleting {AppData.RobloxInstallerExecutableName} from the version directory");
+                    File.Delete(path);
+                }
+            }
+        }
         
         public async Task Run()
         {
@@ -250,7 +286,9 @@ namespace Bloxstrap
 
             if (!_noConnection)
             {
-                if (AppData.State.VersionGuid != _latestVersionGuid || _mustUpgrade)
+                // for private channels, the roblox client will relaunch us with the proper arguments
+                // so avoid an unnecessary update if roblox is already installed
+                if ((!Deployment.PrivateChannel && AppData.State.VersionGuid != _latestVersionGuid) || _mustUpgrade)
                 {
                     bool backgroundUpdaterMutexOpen = Utilities.DoesMutexExist("Bloxstrap-BackgroundUpdater");
                     if (App.LaunchSettings.BackgroundUpdaterFlag.Active)
@@ -282,6 +320,8 @@ namespace Bloxstrap
                 allModificationsApplied = await ApplyModifications();
             }
 
+            HandlePrivateChannelLaunch();
+
             // check registry entries for every launch, just in case the stock bootstrapper changes it back
 
             if (IsStudioLaunch)
@@ -365,6 +405,12 @@ namespace Bloxstrap
                 {
                     App.Logger.WriteLine(LOG_IDENT, $"Resetting channel from {Deployment.Channel} because {ex.StatusCode}");
 
+                    if (ex.StatusCode == HttpStatusCode.Unauthorized)
+                    {
+                        App.Logger.WriteLine(LOG_IDENT, "Enabling private channel launch mode");
+                        Deployment.PrivateChannel = true;
+                    }
+
                     Deployment.Channel = Deployment.DefaultChannel;
                     clientVersion = await Deployment.GetInfo();
                 }
@@ -429,6 +475,12 @@ namespace Bloxstrap
                 return false;
             }
 
+            if (Deployment.PrivateChannel)
+            {
+                App.Logger.WriteLine(LOG_IDENT, "Not eligible: Private channel launch");
+                return false;
+            }
+
             // at least 3GB of free space
             const long minimumFreeSpace = 3_000_000_000;
             long space = Filesystem.GetFreeDiskSpace(Paths.Base);
diff --git a/Bloxstrap/RobloxInterfaces/Deployment.cs b/Bloxstrap/RobloxInterfaces/Deployment.cs
index 10fae6c..eb59a22 100644
--- a/Bloxstrap/RobloxInterfaces/Deployment.cs
+++ b/Bloxstrap/RobloxInterfaces/Deployment.cs
@@ -3,12 +3,17 @@
     public static class Deployment
     {
         public const string DefaultChannel = "production";
-        
+
         private const string VersionStudioHash = "version-012732894899482c";
 
-        public static string Channel = DefaultChannel;
+        public static string Channel { get; set; } = DefaultChannel;
 
-        public static string BinaryType = "WindowsPlayer";
+        /// <summary>
+        /// Copies Bloxstrap into the Roblox installation folder to allow for private channel support.
+        /// </summary>
+        public static bool PrivateChannel { get; set; } = false;
+
+        public static string BinaryType { get; set; } = "WindowsPlayer";
 
         public static bool IsDefaultChannel => Channel.Equals(DefaultChannel, StringComparison.OrdinalIgnoreCase);